La respuesta es simple – los enlaces entrantes no pueden hacerle daño a su ranking de búsqueda. ¿Cómo se sabe con certeza? Así, por ejemplo, si algún tipo de enlace entrante perjudicara su sitio, sus competidores enlazarían continuamente a su sitio mediante granjas de enlaces. Tal escenario está fuera de su control. Por esta razón, Google no puede penalizar su sitio para cualquier enlace entrante.
Por otro lado, usted puede ser penalizado por la vinculación saliente ilegítima. Se recomienda encarecidamente que no se vincule a cualquier sitio web o grupo de sitios que pueden estar implicados en las prácticas de Black Hat SEO. Si lo hace, podría resultar en ser ubicado en lista negra por Google, en última instancia, arruinando su estrategia de SEO. Evitar esta situación a toda costa y asegurar que todos los enlaces externos apunten a fuentes de confianza y fiables.
Otro aspecto importante, es que su sitio web es un reflejo directo de usted y su negocio. La apariencia de su sitio es el factor más importante en la determinación de su tasa potencial de éxito. En pocas palabras, si su sitio no se ve profesional o agradable a los ojos, a primera vista, la mayoría de la gente asumirá sus productos y / o servicios a ser de mala calidad similar.
En el otro extremo, se puede caer en la trampa de exagerar con el diseño y complicar más las carga de la web, con la incorporación de gráficos llamativos innecesarios. Usted puede terminar con un gran sitio web altamente estético, pero el peligro de esto es que su sitio puede no ser fiable y, a veces puede tomar mucho tiempo para cargar. No hay nada peor para un cliente que tratar de visitar un sitio de carga lenta, ya que la mayoría cerrará la ventana del navegador en estado de frustración completa.
La otra consideración importante (si no la más importante) en el diseño de un sitio web es su contenido. No sólo enlaces, pero el contenido apasionado, la relatividad de éste, y la comprensión de su cliente hacia el contenido. Cuando alguien está buscando algo en particular y visita su sitio web, lo están visitando por una razón. Su sitio tiene algo que quieren, ya sea su producto, servicio y / o información. Si no son capaces de obtener lo que están buscando, se mueven al siguiente sitio y así sucesivamente. Para ser capaz de conseguir que sus visitantes se queden y miren alrededor de su sitio web, usted debe darles una razón para hacerlo. Proporcionándoles un contenido de calidad va a lograr este objetivo.
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